Along the Avenue
Big art and economic development for Germantown & Lehigh
Where Germantown crosses Lehigh, the bones of a once vibrant mixed-use market place remain visible, evidencing varied degrees of disinvestment. The Avenue begs for a fresh identity to put it back on the map and for additional resources to help put storefronts back in business. A three-block mural is paired with investments at street level – on the sidewalks, in the storefronts, within adjacent blocks – not only to maximize the impact of the new art, but to ensure that revitalization strengthens the community.
The work included an Early Action Plan outlining critical next steps for City agencies to follow in laying the important groundwork necessary to secure funding and jump start elements of plan implementation.